About PI

The Story Of PI

“You are what your deepest desire is. As your desire is, so is your intention. As your intention is, so is your will. As your will is, so is your deed. As your deed is, so is your destiny.”

Everything that happens in the universe begins with intention. Intention is the starting point of every dream. It is the creative power that fulfills all of our needs. When I decide to buy a birthday present, wiggle my toes, or call a friend, it all starts with intention.

The sages of India observed thousands of years ago that our destiny is ultimately shaped by our deepest intentions and desires.

An intention is a directed impulse of consciousness that contains the seed form of that which you aim to create. Like real seeds, intentions can’t grow if you hold on to them. Only when you release your intentions into the fertile depths of your consciousness can they grow and flourish.

Abstracted from 5 Steps to Setting Powerful Intentions.

Oosh! We Are


PI aims to allow every individual to achieve their fullest potential to build a collaborative, world-class society.


To enrich and empower our participants through our signature PowerUp™ programmes driven by our core SPICE values.


Through the very basis of having Positive Intentions, one will make a positive difference to not only their own life but the people and community as well.

Positive Intentions Pte Ltd is a purpose-driven social brand, specialising in training and developing people. Serving as agents of positive change, our prime purpose is to help people realise their fullest potential and live powerful lives. Today, we provide a collection of quality programs for people from education institutions to public organisations to private corporations.

We started pursuing our dream of developing well-rounded individuals in 2010 and over the years, our unique pedagogy and methodology based off our SPICE values have impacted many. We are recognized for our contagious positive energy, holistic development outcomes and leadership and strengths in character development via service learning.  We also pride ourselves in upholding the philosophy of human nurturing.

PI’s core mission is to empower people from all walks of life, while our social mission stays in to help social groups – more specifically the youths-at-risk, challenged families, disadvantaged elderly and recovering mental health patients – integrate or reintegrate effectively back to society. We aspire to bridge the gap between youths today and our aging population so as to contribute to the making of a cohesive society, as well as future-ready teenagers.

PI had also been founded on the premise that the world could be a better place to live in if more people would take moments in their lives to be kinder. Through the very basis of having Positive Intentions, one will make a positive difference to not only their own life but the people and community as well. Hence, it is with this intention that PI pledges part of its profits to support in-house Community Involvement initiatives such as Youth-at-Risk (YAR) programmes to assist youths who face dire challenges in life. Our future is in the hands of our youths, and it is our hope that we can impact the lives of these youths by helping them better realise their potential.

Oosh! Team

Ethen Ong

Co-Founder and Chief Trainer

Ethen Ong is the Co-Founder and Chief Trainer of Positive Intentions Pte Ltd. With overwhelming passion, he moved on to pursue his dream of being a trainer upon completing his BSc (Hon) in Banking and Finance with the Singapore Institute of Management under London School of Economics (LSE). He has since trained more than thousands of participants, ranging from youths to adults.

He has a stronghold in conducting quality training in an energetic and fun-filled environment. It is evident that majority of his clients found his training impactful because of the way he delivered them, using innovative and unique approaches in connecting with the participants.

A staunch advocate for Volunteerism, Social Enterprise and a passionate volunteer himself, Ethen has been instrumental in the development of various youth development programmes. His ability to inspire and motivate has benefited numerous organizations over the years. Till this day, he continues to work closely with the youth, as well as the elderly and social sectors, where he passionately promotes student empowerment through service learning and community involvement.

Join the Oosh!

We Want You

Freelance Facilitators
Associate Trainers

To Join
The Oosh Family

At Positive Intentions, we are dedicated to our mission to impact lives positively. If you think you are highly energetic and believe in our dream to shape the learning experiences of our next generation of leaders, then we have been on the lookout for you – the best talent possible!

Start your rewarding journey with a fast growing enrichment juggernaut. Grow with us to unleash your positive potential and chase the rainbow!

We are currently looking for the following:

  • Volunteers
  • Freelance Facilitators
  • Associate Trainers